PlanJam!From your screen to the scene

Being the hedonist that my partner is, particularly when it comes to food, it's a rare occasion when I introduce something she's never had before. Not long after arriving in San Francisco in January, I had the opportunity, and I relished the fact that I'd found them before her as much as the delicious discovery itself.

One afternoon, a colleague arrived at work with a yellow cardboard box and a giant smile on his face. "Beard Papas!" he exclaimed. "What? Beer poppers?" I had no idea what he was talking about. He set down the box and opened it to reveal six wax paper wrapped pastries dusted with confectioners' sugar. Cream puff style pastries, from what I could tell. Well that's cool, I thought; I've never met a cream puff I didn't like, so sure, I'll try one.

One wasn't enough. The three of us at work that day made it through the entire six before we headed home. Every bite was punctuated with a wide-eyed exclamation or a guttural moan of delight. Full to bursting with a unique blend of vanilla bean custard and whipped cream, each pastry was light and crispy on the outside but slightly doughy on the inside, containing the filling with the perfect blend of consistencies.

The Beard Papa story is told on their website in a cute animated short. It all began in Osaka, Japan, with a small bakery where a man the people of Osaka called "Beard Papa", because of his fluffy white beard. After being asked to create a new sweet, Beard Papa was prompted by this nickname-inspiring feature to create the world's most perfect cream puff. Beard Papa now has locations throughout Japan, China, Hong Kong, Korea, Taiwan, Indonesia, Australia, Singapore and the US, serving the "World's Best Cream Puffs" in a variety of flavors as well as éclairs, cheesecake sticks, and fondue au chocolat. Always available for Beard Papa fillings are chocolate and the original vanilla bean, and on a rotating weekly schedule are green tea, strawberry, caramel, tiramisu, and pumpkin. Each puff is filled when you order it, ensuring that the pastry itself is still crisp and light.

You can find Beard Papa in the Westfield Center, or at the nearby storefront on Yerba Buena Lane between 3rd and 4th streets. Try just one, if you think it'll do the trick, but I'd suggest having a cup of coffee and eating it nearby – there's a good chance you'll end up going back for a yellow cardboard box full for you and yours.