The Ferry Building Marketplace
Originated in 1898, the Ferry Building was a hotspot to thousands of travelers, serving as “the transportation focal point for anyone arriving by train from the East,” according to the building’s official website. In fact, until the 1930s, ferries were the only way that travelers and commuters could enter the city from the Peninsula. Surviving both the 1906 and 1989 earthquakes (and a bad renovation in 1950s), the Ferry Building stands today as one of the city’s most unique and popular landmarks. Though the Bay Bridge, the Golden Gate Bridge, and the use of cars rendered the need for ferries as main transportation obsolete, the building continues to draw thousands of people.
The building currently houses the popular Ferry Plaza Farmer’s Market, an old-fashioned open market with several stalls that serve some of the best organic and artisan foods in the state. Open daily, the marketplace draws both visitors and locals alike, and is a great place to spend a few hours (or the day, if possible) with children. Kids are automatically drawn to the bustle and details that the plethora of boutiques provide. Families with children will enjoy stopping for lunch at places such as Taylor’s Refresher (located at shop #6), where appetites of all ages and sizes can be satisfied with dishes such as fish and chips and ahi burgers. Enjoy for an afternoon gelato refreshment at Ciao Bella (shop #8). Parents can even stop off for their own more refined treat, if desired, at Imperial Tea Courts—and expect at least a few moments of sipping in peace as the kids crowd-watch.
San Francisco City Guides even offers regular walking tours of the building. The tours, starting at noon on Tuesdays and weekends, are free, and even include samples of fresh produce, plants, and herbs from local growers.
Located along the Embarcadero at Market Street, the marketplace can be accessed by MUNI, BART, and, well, ferry boat. The historic trolley cars (the F Market line) run directly to and from the very front of the Ferry Building. Public transportation allows for a more colorful and historic experience, and gives kids (and parents) a chance to rest and snack on their purchased fresh market food on the ride back.

Fine dining and children—the two are unfortunately often mutually exclusive. Luckily, Luella Restaurant offers a solution. The owners, a husband and wife and parents themselves, know how hard it can be to try to hit a restaurant with kids in tow. On Sunday evenings, this sophisticated and charming Mediterranean-inspired restaurant provides parents with a less stressful opportunity to dine out—and dine well. From five to nine Sunday evenings, the restaurant offers Little Luellas, kid-friendliness elements incorporated into the same elegant dining.
Though you’d have to be from another planet not to know about the Golden Gate Bridge, you may not know that the Promenade is a 3 ½ mile trail between Fort Point and Aquatic Park with some of San Francisco’s most famous historical landmarks and shoreline sites. The beautiful and scenic path passes through Crissy Field, and at certain points gives great views of the bay, the Marin Headlands, and even Alcatraz. Pause at Marina and Baker to peek at the Palace of Fine Arts, a structure equally impressive to adults and children alike. The Promenade’s pathway easily accommodates walkers, bikers, skaters, skateboarders, and scooterers. It is a perfect trail for families of all ages to trek—the pathway is mostly dirt (nice for unexpected spills) and is (key word here:) flat.
Does this paint the right picture: you love museums, you want your kids to love museums, your kids could care less at their age about Rubens? Teach them to love museums by taking them to Zeum (Ze-um), a non-profit multimedia arts and technology museum. Their main mission being to foster innovation and creativity, this unusual museum invites people of all backgrounds and ages to “combine hands-on use of animation, digital technology, electronic media, traditional and non-traditional materials, and the power of their imaginations to create high quality stories, movies, performances, music, art and more.” Zeum’s curriculum focuses on project-based learning, constructivist theory, and media literacy—a growing need in this age of technology.
For book lovers and their little ones, there’s San Francisco’s eclectic independent bookstore Dog Eared Books. A sibling to Phoenix Books and Red Hill Books, Dog Eared is the largest and most eclectic bookstore around. Situated in the city’s Mission district, the store is near several neighborhood amenities such as cleaners, coffee houses, and independent shops. But none of that matters. Once you get inside Dog Eared, you’ll have a hard time wanting to ever leave.
Parents know the conundrum: You want your sweet baby to look her best, but not in a ninety dollar dress that she’ll wear twice and outgrow in three months. Contemplate Chloe’s Closet, a consignment store located in the trendy and sophisticated Bernal Heights neighborhood of San Francisco. The colorful walls, checkered floors, and quaint strings of white lights make the place feel more like a hip boutique than a consignment shop. Voted Best of the Bay 2005, 2006, and 2007, Chloe’s Closet buys, sells, and trades clothing from newborn to six years, as well as toys, gear, books, videos, and maternity clothing.